Privacy Policy

Phira ("we", "us", or "our") operates phira.tech and related software products and services (collectively, the "Services"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our Services.

By accessing or using our Services, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of our Services.

1. Information We Collect

1.1 Information You Provide Directly

We collect information you voluntarily provide when you:

• Submit our contact form (name, email address, project description)
• Create an account on any of our products (name, email, company name, password)
• Subscribe to communications or newsletters
• Communicate with us via email or other channels

1.2 Information Collected Automatically

When you visit our website, we may automatically collect certain information, including:

• Browser type and version, operating system, and device type
• IP address and approximate geographic location
• Pages visited, time spent on pages, and referring URLs
• Clickstream data and interactions with page elements

We use Umami Analytics, a privacy-focused, cookie-free analytics platform, to collect aggregated, anonymised usage data. Umami does not use cookies and does not track users across websites. No personally identifiable information is stored by our analytics system.

2. How We Use Your Information

We use the information we collect to:

• Provide, operate, and maintain our Services
• Respond to enquiries and fulfill contact form requests
• Send transactional communications (account notifications, service updates)
• Improve website performance and user experience
• Detect, prevent, and address technical issues or abuse
• Comply with applicable legal obligations

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

3. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area, our legal bases for processing your data include:

• Contractual necessity — processing needed to deliver the Services you have requested
• Legitimate interests — analytics, security, and service improvement, balanced against your privacy rights
• Consent — where we have requested and received your explicit consent (e.g., marketing emails)
• Legal obligation — where we are required to process data to comply with applicable law

4. Data Sharing and Disclosure

We may share your information with:

• Service providers — third-party vendors who assist in operating our Services (e.g., Formspree for contact form processing, hosting providers). These parties process data only on our instructions.
• Legal authorities — where required by law, court order, or to protect the rights and safety of Phira, our users, or the public
• Business transfers — in the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction

5. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. Contact form submissions are retained for up to 12 months. Account data is retained for the duration of your account and up to 90 days after deletion.

6. Security

We implement industry-standard technical and organisational measures to protect your information, including TLS encryption in transit and encrypted storage at rest. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

7. Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your personal data
• Object to or restrict processing of your data
• Request portability of your data in a structured, machine-readable format
• Withdraw consent at any time (where processing is based on consent)

To exercise any of these rights, contact us at hello@phira.tech. We will respond within 30 days.

8. Cookies

Our main website (phira.tech) does not use tracking cookies. Our analytics tool (Umami) is cookie-free. Individual products may use session cookies strictly necessary for authentication and functionality. These cookies are not used for advertising profiling.

9. Children's Privacy

Our Services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. Material changes will be communicated via email (for registered users) or a prominent notice on our website. Continued use of our Services after changes constitutes acceptance of the updated policy.

12. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us:

• Email: hello@phira.tech
• Phone: +254 719 720 364
• Website: phira.tech